Culture first.
AI that lasts.
AI succeeds when people do.
We partner with organisations to transform the mindsets, behaviours and culture needed to thrive in the age of AI.
Culture can either be your AI transformation’s biggest accelerator, or its biggest blocker.
AI fails when it’s treated as a tooling project. Pilots stall, teams mistrust outputs, roles stay unclear and leaders struggle to model new behaviours.
We close the gap between AI rollouts and human adoption, so value lands in the business.
Almost all companies invest in AI, but just 1% believe they are at maturity … the biggest barrier to scaling is not employees - who are ready - but leaders, who are not steering fast enough.
Source: McKinsey, Superagency in the Workplace (2024)
AI success isn’t a technical challenge. It’s a human one.
Most organisations are investing heavily in AI training, tooling, and governance, but overlooking the one factor that determines long-term success: people.
Leaders unsure how to lead in an AI-enabled world
Cultures of control, fear or perfectionism blocking adoption
Teams confused, anxious, or resistant to change
Communication breaking down between tech and non-tech functions
When mindset and culture aren’t ready, AI initiatives stall.
When they are, innovation, confidence and performance accelerate.
What We Do
Leadership Transformation
Shift your leaders from fear-based hesitation around AI to confident, visible sponsorship. Energising leadership to influence an organisational shift in culture.
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AI adoption starts with mindset, not mechanics.
We help leaders move from anxiety or scepticism to clarity and confidence - building awareness of how their beliefs, fears and assumptions about AI shape the culture around them. Through diagnostic tools, workshops and coaching, we surface the human patterns that accelerate or block transformation, and create the conditions for curiosity, courage and trust. -
AI adoption starts with mindset, not mechanics.
We help leaders move from anxiety or scepticism to clarity and confidence - building awareness of how their beliefs, fears and assumptions about AI shape the culture around them. Through diagnostic tools, workshops and coaching, we surface the human patterns that accelerate or block transformation, and create the conditions for curiosity, courage and trust.
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1:1 coaching for senior leaders who want to expand awareness, resilience and impact.
We use The Leadership Circle Profile (LCP) and evidence-based coaching to help leaders shift from reactive patterns to creative, purpose-driven leadership -building the maturity needed to lead through transformation and disruption.
Culture Activation Programmes
Opening the hearts and minds of your workforce to develop curiosity, hope and excitement around AI. Shaping the new culture that will prepare them to embrace the future of work.
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AI adoption starts with mindset, not mechanics.
We help leaders move from anxiety or scepticism to clarity and confidence - building awareness of how their beliefs, fears and assumptions about AI shape the culture around them. Through diagnostic tools, workshops and coaching, we surface the human patterns that accelerate or block transformation, and create the conditions for curiosity, courage and trust. -
Our interactive sessions bring the future of work to life.
We help employees explore their relationship with AI, develop growth mindsets, and practise new behaviours in psychologically safe environments. Each experience builds readiness and excitement, not resistance - turning uncertainty into engagement. -
For large-scale impact, transformation needs internal champions.
We equip internal facilitators, coaches and change agents with the frameworks, content and confidence to sustain culture change from within. This creates local ownership and ensures the human side of AI adoption scales across functions, sites and regions.
Strategy, Comms + Creative
For transformation leaders who know they need a new narrative framework for their AI roll out, but aren’t sure where to start. Our team of AI, culture, internal comms and creative specialists will co-create your change story and comms strategy as your trusted partners.
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We partner with HR, transformation and AI programme leaders to define what an AI-ready culture means for your organisation -identifying the mindset, behaviours and leadership actions needed to achieve it. Together, we design the roadmap for shifting culture and measuring progress.
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Change fails when people don’t believe in it.
We help you craft the narrative, channels and tone that bring AI transformation to life - ensuring every employee understands the “why,” the “what’s changing,” and their role in the journey. We build clarity, consistency and emotional connection across the organisation. -
Sometimes transformation needs to be felt, not just told.
Our creative team translates your change story into powerful campaigns, films and visual identities that make the future tangible. We combine behavioural insight with brand craft to spark energy, pride and participation around your AI transformation.
WHO WE WORK WITH
We partner with:
AI consultancies seeking to integrate human transformation into their client rollouts
Business and transformation leaders responsible for AI adoption
HR, OD and Learning leaders shaping the future of work
Executive teams facing cultural friction, overwhelm or resistance in digital change
TRUSTED BY
MEET THE FOUNDER
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Rebecca Moore
Founder & Managing Director
I’m a leadership and culture consultant, facilitator and executive coach who helps organisations prepare their people for the age of AI.Before founding Deepen, I spent more than a decade inside BP - across sales, strategy, operations and large-scale transformation. That experience gave me a deep understanding of how business really works: the pressure of delivery, the complexity of culture, and the human dynamics that make or break change.
Today, I bring that commercial grounding together with behavioural science and leadership psychology to help senior teams lead differently. My work focuses on mindset and culture transformation - creating the conditions where people can adapt, experiment and thrive as intelligent technology reshapes work.
At my core, I believe that technology succeeds when people do.
Through facilitation, executive coaching and culture strategy, I help leaders move from fear and uncertainty to clarity, confidence and purpose -shifting how organisations think, behave and lead.
What people are saying
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"Rebecca at Deepen facilitated a leadership session for us on Psychological Safety and it was exactly what we were after. Her insights were spot on and her natural and engaging style made the session fantastic. It was clear that she has a wealth of knowledge on the subject and her delivery was excellent. We highly recommend Rebecca and Deepen for any leadership training needs."
Simon O’Brien, Regional General Manager - MEAWE, Spirax Sarco -
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“Rebecca has an incredible ability to connect, engage and capture attention. She is authentic and demonstrates amazing empathy. As a leader I've gone through my own journey of transformation with her, and so has our culture. She has inspired, built trust and helped us reach for the stars.”
John Nagulendran, Managing Partner
Pala Investments -
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“After a chance encounter in a shared workspace Rebecca created, organised a really superb team engagement day for my team. The attention to detail in the planning, organisations new execution was a pleasure to witness and be part of. I would have no hesitation in recommending Rebecca…. In fact I already have!”
Alastair Pegg, Group Marketing Director, McCarthy Stone -
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“Leadership coaching with Rebecca Moore has been transformational for me. I have gone from someone in denial about being a leader to someone who enjoys the challenge and has an expanding “toolkit” of approaches to use. I have plenty more work to do in terms of leadership development and coaching but I now have the confidence to approach leadership with both head and heart, showing vulnerability when needed, and taking steps to become much more fully aware of what drives me and others.
I have no hesitation to recommend Rebecca at Deepen as a leadership coach (except to say don’t take all her coaching time because I want some more! 😆)”
Matthew Skelton, CEO Conflux & Co-Author, Team Topologies
LET’s TALK.
We’d love to hear from you. You can book an intro call with us using the button below, or feel free to send us a message using this form.