Privacy policy.

Introduction

We take your privacy very seriously and are committed to protecting the privacy and security of our customers and clients. We fully appreciate and respect the importance of data protection and security on the Internet.

This Privacy Policy (together with our terms and conditions and any other documents referred to in it) describes the type of information that we collect from you ("you/your"), how that information may be used or disclosed by us and the safeguards we use to protect it. This includes any information that we collect from you through the use of our website www.deepenglobal.com (“Website”). It also includes any information we may collect from you through the use of our member site, app, products, programmes, and services, or when you sign up for a newsletter, download a free resource, or take part in a challenge, competition, or prize drawer (collectively “Products & Services”).

We have drafted this Privacy Policy to be as clear and concise as possible. Please read it carefully to fully understand our policies regarding your information and how we will treat it. By using or accessing our Website, Products & Services, you agree to the collection, use, and disclosure of information in accordance with this Privacy Policy. Your acceptance of our Privacy Policy is deemed to occur upon your first use of our Website, Products & Services. This Privacy Policy may change from time to time and your continued use of the Website, Products & Services is deemed to be acceptance of such changes, so please check periodically for updates.

If you do not accept and agree with this Privacy Policy, you must stop using our Website, Products & Services immediately.

By providing us with your data, you warrant to us that you are over 13 years of age.  

Deepen Global LLP (trading as Deepen) is the data controller, and we are responsible for your personal data (referred to as “we”, “us” or “our” in this Privacy Policy).

Contact Details

It is very important that the personal data we hold about you is accurate and up to date. Please let us know as soon as possible if your personal data changes at any time during your relationship with us by emailing hello@deepenglobal.com.  

Personal data we may collect about you and how we use it

Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal data about you which we have grouped together as follows:

•         Communication Data which includes any communication you send to us whether that be through the contact form on our Website, through email, text, social media messaging, social media posting or any other communication that you send us. We process this data for the purposes of communicating with you, for record-keeping, and for the establishment, pursuance, or defence of legal claims;

•         Customer Data which includes your first name, last name, title, email address, and data relating to any purchases of Products & Services such as billing address, delivery address, email address, phone number, contact details, purchase details, bank account details, and card payment details. We process this data to supply the Products & Services you have purchased or requested and to keep records of such transactions;

•         Technical Data which includes your internet protocol (IP) address, your login data, details about your browser type and version, length of visit to pages on our Website, page views and navigation paths, details about the number of times you use our Website, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our Website, Products & Services. We process this data to analyse your use of our Website and other online services, to administer and protect our business and Website, to deliver relevant Website content and advertisements to you, and to understand the effectiveness of our advertising;

•         User & Profile Data which includes information about how you use our Website, Products & Services together with your username and password, reservations made by you, your interests, preferences, feedback, and survey responses, and any data that you post for publication on our Website or through other online services. We process this data to operate our Website and ensure relevant content is provided to you, to ensure the security of our Website, to maintain back-ups or our Website and/or databases and to enable publication and administration of our Website, other online services and business;

•         Marketing Data which includes your preferences in receiving marketing from us and our third parties and your communication preferences. We process this data to enable you to partake in our promotions such as competitions, prize draws, and free give-aways. We also process this data to deliver our regular newsletter to you, deliver relevant Website content and advertisements to you, and measure or understand the effectiveness of this advertising.

In addition to the above, we may collect and process your Communication Data, Customer Data, Technical Data, User & Profile Data, and Marketing Data to:

•         deliver relevant Website content and advertisements to you (including Facebook, LinkedIn and Instagram adverts or other display advertisements);

•         send other marketing communications to you;

•         manage the customer relationship with you including developing a contract of services, and managing payments, fees and charges;

•         collect and recover monies owed to us;

•         full and complete execution and delivery of Products & Services you purchase from us;

•         Notify you about relevant changes to Products & Services, company policies, or any other relevant communications pursuant to the contract between us;

•         deliver marketing content, resources, and make suggestions and recommendations to you about Products & Services that may be of interest to you;

•         use data analytics to improve our Website, Products & Services, marketing, customer relationships and experiences

We may also collect, use, and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your User Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy.

There may be occasion when we ask for Special Categories of personal data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sexual orientation, information about your health and genetic and biometric data). We will only do so where it is necessary to do so for our business, such as to personalise a programme or correspondence or to distinguish adults from minors. If you choose not to provide such personally identifiable data and information, you may still use the Website, but will not be able to use those Products & Services where such information may be required. Where we request this data we will obtain your specific consent to process it, unless we have another lawful basis to do so.

How we collect your personal data

We collect data about you through a variety of different methods including:

Direct interactions: You may give us your information by filling in forms via our Website (or otherwise), or by corresponding with us by post, phone, email, zoom, or otherwise. This includes when you:

a.       purchase and/or use any of our Products & Services;

b.      create an account on our Website or Member Site;

c.       subscribe to any of our Products & Services;

d.      join our private forums;

e.       comment on our blog

f.        request resources, opt-in to trainings and webinars, or request marketing to be sent to you;

g.      enter a competition, prize draw, promotion, or survey; or

h.       give us feedback.

Automated technologies or interactions: As you use our Website, Products & Services, we may automatically collect Technical Data about your equipment, browsing actions and usage patterns. We collect this data by using cookies, server logs and similar technologies. We may also receive Technical Data about you if you visit other websites that use our cookies. Please see our Cookie Policy at www.deepenglobal.com for further details.

Third parties or publicly available sources: We may receive data from third parties such as analytics providers such as Google based outside the EU, advertising networks such as Facebook based outside the EU, search information providers such as Google based outside of the EU, providers of technical, payment and delivery services, such as data brokers or aggregators.

Where we are required to collect personal data by law, or under the terms of the contract between us and you do not provide us with that data when requested, we may not be able to perform the contract (for example, to deliver Products & Services to you). If you do not provide us with the requested data, we may have to cancel a Product or Service you have ordered but if we do, we will notify you at the time.

Our lawful basis for processing your personal data

We will only use your personal data for the purpose(s) it was collected for or a reasonably compatible purpose if necessary. We will ensure that your personal data is processed lawfully, fairly, and transparently, without adversely affecting your rights. We will only process your personal data if at least one of the following basis applies:

a.       You have given consent to the processing of your personal data for one or more specific purposes;

b.      processing is necessary for the performance of a contract to which you are a party or in order to take steps at the request of you prior to entering into a contract;

c.       processing is necessary for compliance with a legal obligation to which we are subject;

d.      processing is necessary to protect the vital interests of you or of another natural person;

e.       processing is necessary for the performance of a task carried out in the public interest or in the exercise of official authority vested in the controller; and/or

f.        processing is necessary for the purposes of the legitimate interests pursued by us or by a third party such as our financial payments, except where such interests are overridden by the fundamental rights and freedoms of the data subject, in particular where the data subject is a child.

Generally, we do not rely on consent as a legal basis for processing your personal data other than in relation to our marketing communications or sending third-party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by contacting us at hello@deepenglobal.com and we will either delete your data from our systems or move your data to our "unsubscribe list". However, you acknowledge this will limit our ability to provide the best possible Products & Services to you.

In case we need to use your details for an unrelated new purpose we will let you know and explain the legal grounds for processing.

We may process your personal data without your knowledge or consent where this is required or permitted by law. 

Marketing communications

As indicated above in Section 2, with your permission and/or where permitted by law, we may use your data for marketing purposes which may lead to us contacting you by email and/or telephone with information, news and offers on our Products & Services. Our lawful grounds for processing your personal data to send you marketing communications is either your consent or our legitimate interests (namely to grow our business).

Under the Privacy and Electronic Communications Regulations (“PECR”), we may send you marketing communications from us if (i) you made a purchase or asked for information from us about our Products & Services or (ii) you agreed to receive follow-up information and marketing communications and in each case you have not opted-out of receiving such communications since. Under these regulations, if you are a limited company, we may send you marketing emails without your consent. However, you can still opt out of receiving marketing emails from us at any time.

If we ever share your personal details with any third-third party for their own marketing purposes, we will get your express consent.

You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out/unsubscribe links on any marketing message sent to you or by emailing hello@deepenglobal.com at any time.

If you opt-out of receiving marketing communications this opt-out does not apply to personal data provided as a result of other transactions, such as purchases, warrant registrations etc.

Disclosures of your personal data

We are allowed to disclose your information in the following cases:

a.       if we want to sell our business, or our company, we can disclose it to the potential buyer;

b.      we can disclose it to other businesses in our group;

c.       we can disclose it if we have a legal obligation to do so, or in order to protect other people's property, safety or rights;

d.      we can exchange information with others to protect against fraud or credit risks.

We may contract with third parties to supply services to you on our behalf. These may include (but are not limited to) payment processors, search engine facilities, advertising and marketing, outsourced team members, professional advisors (such as lawyers, bankers, auditors, and insurers), HMRC and other regulatory authorities based in the UK and other relevant jurisdictions, third parties to whom we may sell, transfer or merge parts of our business, and/or applications and tools that we use to run our business.

In some cases, third parties may require access to some or all of your data. We require all third parties to whom we transfer your data to respect the security of your personal data and to treat it in accordance with the law. We only allow such third parties to process your personal data for specified purposes and in accordance with our instructions.

International transfers

We may transfer your collected data to storage outside the European Economic Area (EEA). It may be processed outside the EEA to fulfil your order, to receive our Products & Services, and to deal with payment.

Countries outside of the EEA do not always offer the same levels of protection to your personal data, so European law has prohibited transfers of personal data outside of the EEA unless the transfer meets certain criteria.

Many of our third-party service providers are based outside the EEA so their processing of your personal data will involve a transfer outside of the EEA.

If we do store or transfer your data outside of the EEA, we will take all reasonable steps to ensure your data is treated as safely and securely as it would be within the EU by ensuring at least one of the following safeguards is implemented:

•         We will only transfer your personal data to countries that the European Commission have approved as providing an adequate level of protection for personal data; or

•         Where we use certain service providers, we may use specific contracts or codes of conduct or certification mechanisms approved by the European Commission which give personal data the same protection it has in Europe; or

•         If we use US-based providers that they are part of the EU-US Privacy Shield, we may transfer data to them, as they have equivalent safeguards in place

If none of the above safeguards are in place, we may request your explicit consent to the specific transfer. You will have the right to withdraw this consent at any time.

Your acceptance of this Privacy Policy shall be your consent permitting us to store or transfer data outside the EEA if it is necessary for us to do so.

Data Security

Data security is of great importance to us, and to protect your data we have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, altered, disclosed, or accessed without authorisation. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal data breach and will notify you and any applicable regulator of a breach where we are legally required to do so.

Notwithstanding the security measures that we take, it is important to remember that the transmission of data via the internet may not be completely secure and that you are advised to take suitable precautions when transmitting to us data via the internet and you take the risk that any sending of that data turns out to be not secure despite our efforts.

If we give you a password upon registration on our Website including our Member Site, you must keep it confidential. Please do not share it.

Data retention

We will keep your personal data for as long as is necessary to fulfil the purposes we collected it and up to a period of seven years after our relationship has ended. We may however be required to retain personal data for a longer period of time to ensure we comply with our legislative and regulatory requirements. We review our data retention obligations to ensure we are not retaining data for longer than we are legally obliged to.

In some circumstances we may anonymise your personal data for research or statistical purposes in which case we may use this information indefinitely without further notice to you.

Your legal rights

Under data protection laws you have the rights in relation to your personal data that include the right to request access, correction, erasure, restriction, transfer, to object to processing, to portability of data and (where the lawful ground of processing is consent) to withdraw consent.

You can see more about these rights here on the ICO Website.

If you wish to exercise any of the rights set out above, please email info@deepenglobal.com.

You will not have to pay a fee to access your personal data (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive, or excessive. Alternatively, we may refuse to comply with your request under these circumstances.

We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal data (or to exercise any of your other rights). This is a security measure to ensure that personal data is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.

We try to respond to all legitimate requests within one month. Occasionally it may take us longer than a month if your request is particularly complex or you have made a number of requests. In this case, we will notify you.

If you are not happy with any aspect of how we collect and use your data, you have the right to make a complaint at any time to the Information Commissioner's Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO so please contact us in the first instance.

Links to other sites

This Website, Products & Services may include links to third-party websites, plug-ins, and applications. Clicking on those links or enabling those connections may allow third parties to collect or share data about you. Please note that once you leave our Website, our terms and conditions and will not apply. We have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

Cookies

Like many websites, we use “Cookies” to enhance your experience and gather information about visitors and visits to our Website. All Cookies used by and on our Website are used in accordance with current English and EU Cookie Law. We use Cookies to distinguish users and improve our Website. You can set your browser to refuse all or some browser Cookies, but please note that in doing so, some parts of the Website may become inaccessible or not function properly. Please refer to our Cookie Policy for more information.

Changes

We reserve the right at our sole discretion to change, modify, or otherwise alter this Privacy Policy at any time. If we change our Privacy Policy, we will post the changes on this page. If we decide to, we may also email you.

Continued use of our Website, Products & Services, or any other information obtained through or on our Website following the posting of changes and/or modifications constitutes acceptance of the revised Privacy Policy.

Terms & Conditions

Please visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our Website, Products & Services.

Dispute Resolution

The parties will use their best efforts to negotiate in good faith and settle any dispute that may arise out of or relate to this Privacy Policy or any breach of it.

If any such dispute cannot be settled amicably through ordinary negotiations between the parties, or either or both is or are unwilling to engage in this process, either party may propose to the other in writing that structured negotiations be entered into with the assistance of a fully accredited mediator before resorting to litigation.

Within 14 days of the appointment of the mediator, the parties will meet with the mediator to agree the procedure to be adopted for the mediation, unless otherwise agreed between the parties and the mediator.

All negotiations connected with the relevant dispute(s) will be conducted in confidence and without prejudice to the rights of the parties in any further proceedings.

If the parties agree on a resolution of the dispute at mediation, the agreement shall be reduced to writing and, once signed by the duly authorised representatives of both parties, shall be final and binding on them.

If the parties fail to resolve the dispute(s) within 60 days (or such longer term as may be agreed between the parties) of the mediator being appointed, or if either party withdraws from the mediation procedure, then either party may exercise any right to seek a remedy through arbitration by an arbitrator.

Any dispute shall not affect the parties' ongoing obligations under this Privacy Policy.